Our Common Ground: What Polling Doesn’t Reveal About Americans

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Are we as far apart as polling suggests? What this research innovator found might surprise you on what polling doesn’t reveal about Americans.

All too often people in public life talk past one another. But what happens when we listen and give people the space to explain who they really are and how they view today’s most divisive issues?

On guns, abortion, government spending and even partisan politics, most people may not be as far apart as polling suggests.

For more than four years, our guest, entrepreneur and market researcher, Diane Hessan, conducted a remarkable series of conversations with hundreds of voters from all across the country. She checked in with them every week. What Diane found may surprise you, give you hope, and change the way you feel about your fellow Americans.

Diane Hessan

Diane Hessan is an award-winning entrepreneur and innovator in the market research field and a nationally recognized expert on the American voter. Since 2016, she has been engaged in an in-depth longitudinal study of the electorate, looking for trends, shifts and common ground. She has written more than fifty columns about her findings for the Boston Globe and her work has also been featured on CNN and NPR, and in The Wall Street Journal, The New York Times, Forbes, Fortune, and many other outlets. Her new book, Our Common Ground: Insights from Four Years of Listening to American Voters, was published in 2021 by RealClear Publishing.

She is the founder and Chairman of C Space, formerly called Communispace, and was CEO of the company during fourteen years of exponential growth, as C Space worked with hundreds of global corporations across twelve countries.

She received a BA in economics and English from Tufts University, and an MBA from Harvard Business School, and received an honorary degree from Bentley University.

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